Vsymone Beauty
Branded Content • Content Creation • Video Editing
Minneapolis, MN • Fall 2022-Present
Vsymone Beauty is a Twin Cities-based hair care business specializing in natural hair care, protective styling, and maintaining healthy hair. With a focus on hair health and education, the brand aims to help clients achieve their desired looks while prioritizing the long-term health of their hair.
Since 2022, I’ve collaborated with Vsymone Beauty to develop and produce branded social media content that showcases the stylist's expertise, highlights her services, and strengthens her digital presence.
MY ROLE
Content Ideation
Creative direction
Content strategy
Video Editing
Social Media Publishing
DELIVERABLES
2 short-form videos weekly
Branded social media videos
Social media captions
Edited, ready-to-post content
As a long-term creative collaborator, I develop and execute social media content that aligns with Vsymone Beauty’s brand identity, business goals, and target audience. Using client-provided footage, I shape video concepts, storytelling, and visual direction to communicate the brand’s expertise and connect with prospective clients.
CONTENT STRATEGY
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CONTENT STRATEGY *
The Challenge
Vsymone Beauty struggled to attract its ideal clientele and generate consistent bookings through Instagram and TikTok. Inconsistent posting, visual presentation, and editing styles made it hard to build a cohesive brand identity and clearly communicate the quality of its services.
Target Audience
Established women in the Twin Cities metro area, primarily ages 25–50, who prioritize healthy hair and are willing to invest in consistent, high-quality professional hair care. They value expertise, personalized service, and long-term relationships with a trusted stylist.
The Insight
Attracting the right clientele and acquiring more bookings requires more than showcasing quality work. A consistent, recognizable identity communicates professionalism, builds brand familiarity, and establishes trust with prospective clients.
Content Pillars
The Approach
Establish consistent editing, typography, brand colors, and content publishing
The Intended Outcome
Stronger brand recognition, better alignment with ideal clients, and more consistent inquiries and bookings.
Services & transformations
Highlight finished styles, before-and-after transformations, and styling techniques to showcase the quality of services and demonstrate the value of professional hair care.
Hair education & expertise
Share professional hair care knowledge, maintenance tips, and styling advice to establish VSymone Beauty as a trusted resource for healthy hair.
Client experience & brand personality
Showcase authentic client interactions, behind-the-scenes moments, and the stylist’s personality to build meaningful connections, communicate the brand’s values, and encourage long-term client relationships.
Visual Direction & Brand Consistency
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Visual Direction & Brand Consistency *
Tiktok
To establish a more cohesive social media presence, I introduced consistent typography, brand colors, and editing techniques across VSymone Beauty’s content. This approach strengthened the brand’s visual identity, creating a more polished and recognizable presentation across Instagram and TikTok.
Creative Execution
Through intentional editing, content concepts, and caption writing, I transformed client-provided footage into branded short-form content. Each video was developed to support VSymone Beauty’s business objectives, highlight its expertise, and connect with its target audience.
Services & transformations
To highlight VSymone Beauty’s artistry, I incorporated the copy “Another day creating my version of art,” positioning hairstyling as a creative craft. With limited footage variation, I used fast-paced cuts and alternated between wide shots and close-ups to maintain visual interest, showcase the finished style, and capture viewers’ attention.
Client experience & brand personality
I developed an emotional, story-driven edit highlighting VSymone Beauty’s genuine relationships with clients. By combining a heartfelt voiceover from the client’s significant other with original audio of the client’s reaction, I emphasized the personal care and connection behind the service. The video positions a salon appointment as more than hairstyling, highlighting the brand’s welcoming and supportive client experience.
Hair education & expertise
Using footage from my own curly hair appointment, I developed an educational video explaining the techniques behind a wash-and-go style. I incorporated close-up shots, instructional voiceover, and original audio of Vonna explaining her process. By intentionally preserving key moments of product application and brushing, I made the techniques easier to follow while highlighting her expertise in healthy hair care.
Results & Impact
Through consistent creative direction, video editing, and branded content, VSymone Beauty established a more cohesive and recognizable social media presence across Instagram and TikTok.
The client has also reported more consistent appointment bookings and increased inquiries through social media over the course of our collaboration.