Opitz Outlet
Branded Content • Content Creation • Video Editing
Minneapolis, MN • Fall 2023
Opitz Outlet is a Twin Cities fashion retailer offering discounted designer clothing, shoes and accessories. In Fall 2023, I was invited to create promotional social content highlighting the in-store shopping experience and what I purchased. Working from a loose creative brief, I developed, filmed, edited and published an Instagram Reel documenting my experience shopping at the store, featuring the products I selected and how I styled them.
MY ROLE
Content Creator
Creative Concepting
Videography
Video Editing
Social Media Publishing
DELIVERABLES
1 Promotional Instagram Reel
Product & In-Store Content
Google Business Review
CREATIVE APPROACH
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CREATIVE APPROACH *
My approach was to create promotional content that felt like an authentic shopping experience rather than a traditional advertisement. With the primary requirements being to visit the store and showcase the product, I had flexibility in determining how the experience would be captured and presented.
I structured the video around my personal journey through the store, from exploring the space and browsing merchandise to selecting my final pieces and styling them at home. By documenting the experience from my perspective, I created content that introduced viewers to both the store and its product offering through a relatable, social-first format.
THE WORK
Promotional Reel
Concepting • Filming • Editing